EOTO #2 reaction

 Agenda Setting: what mainstream media wants you to hear, does not cover everything that's happening, shows that we don't see or hear everything shown in the media, shows how we should look deeper into the news we see, has spread onto social media, and then facts and opinions develop into propaganda.

Gatekeeping: media has the power to decide what goes through the gate, ability to shape public opinion and public discourse, gatekeepers have influence of what information to give to the public, political gatekeeping- the government promotes things they want you to see and censors what they don't want you to see, example: Hunter Biden laptop story.

Illusory Truth Effect: the more someone sees something the more they believe it, this is why propaganda is useful because it works, works best when you already have an idea of what it is and can perceive yourself as an expert, repetition is key.

Confirmation Bias: searching, interpreting, or favoring information that supports one's prior beliefs. 3 types- biased attention, biased interpretation, biased memory. Effects of confirmation bias- prevents objective thinking, influences decision making, influences who you associate with, how to combat conflicts. Bias- be aware of your biases, look at all information available, opposing views, be open minded and willing to change opinions, examples- election season.

Overton Window: the idea that the people decide what goes onto the media, constantly changing, depends on how sensible popular policy is, doesn't change quickly but depends what's currently going on. Politicians follow this window to be in align with the public, in accordance with what we care about.

Machine Learning and Ai: have exploded the last decade, companies use it to skew data and advertise to their consumer, ai has fully transitioned from just theory to now performing functions with large data sets like autonomous cars. Phones can track conversations and searches to give ads, capable to learn and provide analysis through convocational algorithms. Algorithms pull data to recognize patterns and respond accordingly, the machines cane take inputs and predict outputs, then the accuracy is judged, programmers test the limits of how much they can improve perception, cognition, and action of an ai.